Saudi Arabia
Egypt
UAE
Canada
Marketing - Advanced Level
By the end of this course, participants will be able to:
• Define the communication.
• Explain types of communication.
• Evaluate consumer behavior.
• Develop a marketing plan.
• Evaluate the product and market.
• Identify what should and should not be done in marketing.
• Describe types of consumer behavior.
• Explain consumer buying factors.
• Understand the consumer.
• Explain the concept of targeted marketing.
• Clarify marketing and communication objectives.
• Develop marketing plans.
• Explain pricing criteria.
• Describe the brand concept.
• Develop appropriate marketing plans for the brand.
• Review different pricing strategies.
• Explain the concept of the product life cycle.
• Analyze market trends.
• Evaluate the product.
• Explain the concept of communication in the market.
• List types of communication.
• Explain pricing factors.
• Describe the distribution concept.
• Design distribution strategies.
• Identify direct and indirect distribution channels.
• Develop targeted marketing.
• Achieve business communication and communications.
• Plan product presentation.
• Set prices.
• Carry out product distribution.
• Explain direct and indirect distribution channels.
• Describe distribution stages.
• Understand how to leverage technology in marketing.
• Design a website.
• Explore electronic marketing channels.
• Integrate technology into the marketing process.
• Evaluate marketing strategy.
- Marketing And Its Components
- The Eight Components of Marketing
- Marketing Framework
- Marketing Analysis
- Market Research
- Define Consumer Behavior
- Consumer Buying Decision Process
- Consumer Behavior and Its Effect On
- Purchases
- Four Behaviors Consumers Exhibit
- Prior To Purchase
- Consumer Behavior and Its Effect On
- Marketing Plans
- Factors That Influence Consumer
- Behavior
- Attributes Of a Marketing Plan
- Types Of Products
- Product Life Cycle
- Pricing Strategies
- Product Or Service Distribution
- Importance Of Promotional Strategies
- Importance Of Analyzing Your Product
- Product Assessment Cycle
- Reasons For Creating a Marketing Plan
- Eight Elements of a Market Analysis
- Trends Help Marketers Target the Market
- Demographics In Marketing
- Target Marketing
- Key Factors of Market Segmentation
- Why And How to Segment Markets
- Common Market Segments
- Brand Positioning
- Develop Your Own Brand Position
- Customer Emotions Role in Positioning
- Strategy For Implementing Position
- Developing A Market Strategy
- Market Strategy Linked to Sales
- Building Or Taking Market Share
- Selecting A Competitive Strategy
- High Pricing Versus Low Pricing Strategy
- Problems And Opportunities
- Communication Plan and Their Effect on Market Behavior
- Communication Objectives
- Communication Tools
- Communication Goals
- Goal Of Product Planning
- Importance Of Understanding Customer Preferences
- Selecting Product Name
- Naming Techniques
- Product Presentation
- Importance Of Knowing Your Audience
- Types Of Product Presentations
- Price As It Pertains to Marketing
- Cost Factors
- Pricing Strategies
- Reasoning Behind Pricing Strategies
- Discount Pricing
- Guidelines For Competitive Pricing
- Distribution Process
- Distribution Strategies
- Direct Channel Distribution
- Indirect Channel Distribution
- Physical Distribution Process
- Inventory Management
- Order Processing
- Role Of Technology in Marketing
- Four Segments of Internet Marketing
- Social Media as A Marketing Tool
- Why A Marketing Plan Evaluation Is Necessary
- Type Of Marketing Evaluations
- Identifying Strengths and Weaknesses
- Evaluation Process Checklist
