Sales Skills

By the end of this course, participants will be able to:

·       Explain the elements of the sales process.

·       Review different sales techniques.

·       Identify who the potential customer is.

·       Describe the characteristics of potential customers.

·       Explain sources of potential customers.

·       Explain the stages of the sales process.

·       Describe the behavior of successful salespeople.

·       Review strategies for building a strong relationship with the customer.

·       Identify customer interests.

·       Evaluate customer needs.

·       Explain a strategy for successful first contact.

·       Develop successful strategies for identifying potential customers.

·       Apply presentation, persuasion, and communication skills effectively.

·       Deliver persuasive presentations.

·       Handle objections professionally and skillfully.

·       Identify customer objections.

·       Deduce some methods and skills for finding potential customers.

·       Uncover hidden objections.

·       Address obstacles in the sales process.

·       Recognize customer fears.

·       Deal positively with customer fears.

·       Deduce signs and success factors in the sales process.

·       Explain how to build effective and successful communication from the first interaction.

·       Develop strategies and methods that support the success of the evaluation process.

·       Present a product or service professionally and convincingly.

·       Handle all forms of objections and obstacles that may arise in the sales process.

·       Close the deal in a professional, incremental, and convincing manner.

·       Explain, with examples, effective strategies for closing and following up on a deal.