Saudi Arabia
Egypt
UAE
Canada
Digital Banking Services and Marketing
Accreditation Number: 115347647
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To equip participants with the cognitive and behavioral skills necessary to deal with the concept of digital service efficiency and effectiveness.
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By the end of this course, participants will be able to:
• Contribute knowledge and skills to innovation and change programs in their organizations.
• Demonstrate a comprehensive understanding of the evolution and current operation of financial services.
• Grasp key financial, economic, and technological terms and concepts and effectively communicate about them.
Module 1 - Understanding Financial Technology
1 Parts
- FinTech - Financial Technology.
- Benefits of Financial Technology.
- The Future of Financial Technology in the Kingdom of Saudi Arabia.
Module 2 - Vision and Values
1 Parts
- Digital Marketing and Banking.
- The Vision and Values of Financial Institutions.
Module 3 - Digital Banks and Digital Services
1 Parts
- The concept of Digital Banks.
- Digital Banking Services.
- Digital Banking and Online Banking Services.
- Benefits of Digital Banking Services for Consumers.
Module 4 - Types of Digital Banks
1 Parts
- Neobank (NeoBank).
- Challenger Bank (Challenger Bank).
Module 5 - Digital Marketing
1 Parts
- The Importance of Digital Marketing.
- Types of Digital Marketing.
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